.2024 has actually been actually a volatile year for adtech funding.U.S.-focused adtech startups, the moment familiarized to running into billions in financial backing annually, have actually increased virtually $360 million so far this year, placing it on track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That decline is due to market saturation, improved regulative stress, and financial uncertainties.ADWEEK spoke to 5 VCs that remain to invest in adtech providers, despite these obstacles, about what they are actually seeking as well as what they stay away from. Probably unsurprisingly, these capitalists are targeting options in privacy-focused innovations and industry-specific locations including linked TV.